POV: You posted the graphic and now you’re waiting for the algorithm to save you

Most people aren’t bad at social media. They just try to sell before anyone has a reason to care.

They show up when they want something.
They post the graphic.
They write “limited spots.”
They drop the link.
And then they disappear.

And when it doesn’t sell? They assume the algorithm failed them.

But, if you really think about it, you didn’t build any belief before asking for the sale.

Let’s think about this clearly and honestly, how do you buy things?

When you’re scrolling and you see a graphic for an event or a product, what do you do?

You skim through, maybe you squint at it. If it doesn’t immediately make sense, you move on, yes?

But if you see the founder talking about it? Sharing why they created it. Explaining who it’s for, in a short amount of time. Or telling stories about the transformation. You will likely take a pause. Maybe even instead of reading the subtitles, you may even actually listen to the voice.

You might not buy that second. But you’re intrigued.

And if you see it again?
And again?
And someone you know shares it?

Now there’s familiarity.
Now there’s trust.

Now there’s connection.

That’s how buying actually works.

I don’t know about you but a Canva graphic doesn’t make me care. You do.

Your voice, face and conviction does.

Video works because it transfers belief. I know how hard it is to put yourself out there but the fact that you did and tried, makes me want to know more about you.

When I can hear you talk about something you built, why you care about it and who it’s really for, I connect with you, not just the offer.

Have you ever went on someone’s website and just felt like it was exactly what you were looking for? And others you left fairly soon because you just couldn’t connect?

People don’t buy offers. They buy alignment.

The problem isn’t your offer, its often times the energy you bring. People can sense that.

Does this sound familiar:

“Here’s my thing. Buy it. Don’t miss out.”

And then they vanish.

That energy feels transactional. Desperate, even.

Instead of:

“This is what I’ve built.
Here’s why it matters.
Here’s who it’s for.
If that’s you, I’d love to see you there.”

One is screaming at you and the other is inviting you.

Which one would you rather RSVP to?

We need to stop acting like our ‘thing’ is for everyone and like we’re talking to hundreds of people. Wouldn’t you rather support something or someone knowing that they created something for the very thing you are looking for?

Most of the time it feels like our #1 goal for creating something is to hit a specific revenue number and it shows. “If x amount of people show up, I’ll make $” and what happens when you don’t? You’ll never do that again and blame it on an external reason. If we don’t make it about the transaction first, what ends up happening is usally the outcome ends being way better than we imagine.

When I released my first book last year, I had no expectation. I was just proud of myself for doing the thing I had been wanting to do for years. When I noticed poeple were actually buying it, of course I got happy. But the goal wasn’t ‘to make money’ off the book, because I know that’ll take time. Once i really staerted to notice my books were selling, I made my own personal goal: “To sell 100 books by Dec 2025”. I made that goal in September and when I made it, I had already sold 50. I thought it was doable, but if it didn’t happen, I could still be proud that I sold 50. What ended up happening was I sold over 300 by December. I had no attachment to the outcome except for the level of joy it gave me. And i just kept sharing my book in different ways, my holding it by the ocean, in the forest, on the ferry. Talking about it. Not telling people to buy it, but they did because of how I was sharing it.

When I decided to launch my first workshop this past February, my intention was simple. I wanted to share what I know about creating more content while spending less time on social media.

I originally called it “Social Media Intensive.”

But if I’m being honest, it felt a little off from the beginning. I kept telling myself it was just nerves because it had been a while since I facilitated something like that.

But every time I tried to write the messaging, I kept getting stuck.

Tickets weren’t selling. The response was crickets.

Eventually I postponed it because another opportunity came up around the same time, and honestly, thank goodness I did. That pause gave me the clarity I needed.

The problem wasn’t the workshop. It was the way I had positioned it.

I’m not an “intense” person, and I don’t want to come across that way. But that title was setting exactly that tone.

So I stepped back and asked myself how I actually wanted people to feel when they came to this workshop.

The answer was simple: clear, calm, and reset.

A space to pause, rethink how they’re showing up online, and leave with a clearer direction.

That’s when the workshop became “Coffee, Croissants & a Social Reset.”

The entire vibe shifted immediately.

I moved it to a Saturday and changed my mindset too. My new goal was this: the right people will want this.

And even if only one person registered, that would still be worth it because it meant I was getting back into a space I enjoy.

Now the event is sold out, and the response has been incredibly positive.

I did not buy ad space, or make a graphic to sit on my social media, all I did was talk about it in my stories. And the right people were listening.

Because the goal, at least for me right now, isn’t to get rich or fill a stadium.

Maybe one day. But for now, the goal is much simpler.

I want to share what I know, what I create, and what I believe in with other people.

And I want it to feel good while I’m doing it.

Because if you truly want the right people, you’ll take the time to explain it.

You’ll repeat yourself.
You’ll tell stories.
You’ll show up on video.
You’ll talk about it long before you ever drop the link. Most of the time, you won’t even have to because people will ask for it.

If you believe in what you’ve created, you won’t be afraid to talk about it more than once.

You won’t hide behind a perfectly designed square.

You’ll show your face.

You’ll speak.

You’ll repeat the message until it’s clear.

Sales aren’t built in a single post. They’re built through consistent belief.

And belief is something people can feel long before they ever click the link.

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Michelle Gallant

Writer | Creator | Less Hustle, More Life

Cover Image Captured by: Amanda Rentiers Photography